Learn About Different Types of Gemstones: Characteristics and Uses

Gemstones are natural stones that are sought after by collectors. They are desireable because of their beautiful appearance when polished, and also because they can make collectors big profits due to their rarity. Apart from being collectables, gemstones are also commonly used as jewellery, decorative objects and some people use them as healing tools. Because the formation process and constituent materials are different, each gemstone has different characteristics. Its characteristics can come from its shape, texture and colour. In order to help you choose the perfect gemstone for your needs, let's learn about the uniqueness of different types of gemstones.

Most Common Gemstones to Recognise

There are many kinds of gemstones in this world. If calculated, there are more than 200 different types. In this article, let's focus on 8 gemstones that we often come across in everyday life as jewellery or healing tools.

When choosing the right type of gemstone, consider the Mohs scale. Developed by mineralogist Friedrich Mohs in 1812, this scale ranks minerals based on their ability to scratch one another, assigning a value from 1 (softest) to 10 (hardest). This scale is useful for determining the durability and suitability of gemstones for various applications, from jewellery to home decor.

3. Tiger Eye

This gemstone has gotten its name due to its similarities to a tiger's eye, which is brown in colour and contains fine fibre lines. For this reason, this stone is also believed to inherit the characteristics of the tiger itself. People believe that carrying or using this stone can give them courage like a tiger. So the tiger eye gemstone is very suitable to use when you are feeling anxious or not confident in doing something. This stone is often found in America, Australia and the African continent.

4. Black Obsidian

Recognizing the black obsidian gemstone is quite easy. You can recognize it from its dark black colour, shiny surface, and contrasting white lines. The dark colour exudes an elegant, luxurious aura and brings out a mysterious side too. With its appearance, this stone is often used as jewellery such as for necklaces, rings and bracelets. People believe that black obsidian gemstone has the power to protect them from negative auras. The dark colour emits an aura of calm, making users feel more at peace and reducing their anxiety levels.

5. Sodalite

The sodalite gemstone has a characteristic light blue to dark blue colour. Be careful not to confuse the colours blue and purple! The colors are very similar and if you mix them up, you will get the wrong gemstone. The hardness level of this stone is below that of amethyst gemstone. Sodalite has a hardness rating of 5.5 to 6 on the Mohs scale. This means you have to be careful when using this stone as it can scratch easily. The stone is generally used for pendants and beads, but it is not uncommon for people to use it for earrings and amulets. People wear it as amulets for a good reason. It is because the stone is considered to have the power to show the truth. People who use it will have the ability to think more rationally and objectively so that the truth will emerge.

Our Recommendations on Selling Gemstones

1. Educate and inspire:
When customers know more about the unique qualities of each gemstone, such as its energy and meaning, it helps them see the value in the purchase. This small amount of education goes a long way, as informed customers are more likely to buy with confidence. Consider using header cards or including small info sheets with your packaging that detail the stone's properties.

2. Offer variety:

People love having choices. Providing a wide selection—raw crystals, polished stones, jewellery, and decor pieces—allows customers to find something that fits their personal style or purpose. Variety appeals to both collectors and casual buyers, ensuring there’s something for everyone.

3. Create beautiful displays: 

Showcase gemstones in a way that enhances their natural beauty. Consider using earthy tones or wooden display stands to complement the organic, timeless appeal of the stones. A thoughtful display can captivate customers and draw them to your products.

4. Combine the gemstones with related products: 

Gemstones pair beautifully with other items, so why not bundle them? Combine a gemstone with a complementary product like a candle, essential oil, or meditation tool. These sets make wonderful gifts and give customers added value, making it easier for them to decide to buy more. 

Understanding the characteristics and uses of various gemstones can significantly enhance your sales strategy as a retailer. From the calming energy of amethyst to the protective qualities of tiger eye, each gemstone has its unique appeal. By making use of the Mohs scale to inform customers about the durability of each stone and showcasing your diverse offerings, you can create a compelling shopping experience that resonates with gemstone enthusiasts.

If you see an opportunity and want to get into this business, finding a trusted gemstone supplier partner is important. AWGifts, one of the wholesale gemstone suppliers in Europe offers a wide range of gemstone products, from raw materials to beautifully crafted jewellery. By partnering with us, you can ensure a steady supply of high-quality gemstones to help grow your business.

Embrace the beauty and magic of gemstones, and watch your sales flourish!